Become a Cyclowax Preferred Supplier: A Profitable Hot-Wax Opportunity for Bike Shops
Cyclowax is redefining bike shop service models with a dual-revenue approach that combines premium product sales and recurring chain waxing services. For forward-thinking retailers, workshops, and service centers, this B2B program is an opportunity to offer world-class performance care and generate consistent recurring revenue.
Why Partner with Cyclowax?
Cyclowax isn’t just a product brand — it’s a complete performance ecosystem trusted by pro teams like Lidl-Trek. By joining as a Cyclowax Preferred Supplier, your business gains access to:
- Proven world-class performance with premium hot-wax chain care solutions.
- Technical training and support for in-store waxing services.
- Exclusive B2B pricing to boost your margins.
- Marketing visibility through Cyclowax’s online store locator and social media channels.
This partnership isn’t just about selling more products — it’s about offering a superior customer experience backed by confidence and consistency.
What to Expect as a Partner
Cyclowax offers comprehensive onboarding and hands-on support to help partners grow their wax service operations smoothly.
You’ll receive:
- Step-by-step training and product guidance.
- Commercial and marketing tools to promote your services.
- Visibility support on Cyclowax’s platforms and events.
- Ongoing advice from our international sales team led by Olivier Ceuninck (International Head of Sales).
Each partner becomes part of Cyclowax’s expanding global network of performance-focused shops — with a direct line to the brand’s expertise, events, and innovation pipeline.
Who Is It For?
The Cyclowax B2B model is ideal for:
- Bike shops looking to offer a distinctive, premium service.
- Workshops and maintenance centres seeking recurring income opportunities.
- Performance and race-focused retailers who want to align with a professional-grade product line.
- Businesses eager to differentiate from standard bike service offerings.
Whether you’re tuning bikes for weekend warriors or pros, hot-wax servicing sets you apart as a trusted high-performance destination.
A Dual Revenue Model That Delivers
The Cyclowax partner model blends product margins and service-based recurring revenue.
With every new chain wax service, shops not only retain loyal customers but also build predictable income.
You’ll benefit from:
- Retail sales of Cyclowax products (chains, kits, and accessories).
- Repeat waxing services boosting your workshop utilization.
- Customer retention through premium maintenance experiences.
The result? Smoother business growth and happier cyclists who come back regularly for a chain that runs cleaner, quieter, and faster.
Get Started
To learn more about becoming a Cyclowax Preferred Supplier, contact:
Olivier Ceuninck
International Head of Sales
📞 +32 478 30 44 76
📧 olivier@cyclowax.com
